Privacy Policy

This Privacy Policy outlines how Sereno Medranca ("Company", "we", "us", or "our") collects, protects, uses, and discloses information gathered through our web properties, analytical infrastructure, and customer service channels.

1. Data Controller

Sereno Medranca operates as the data controller responsible for personal information processed under this policy. We adhere to the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR), maintaining robust institutional safeguards to respect individual data privacy rights.

2. Categories of Information We Collect

Depending on your relationship with our services, we may collect and process the following categories of information:

• Identity and Contact Data: Full name, verified email address, phone number, residential address, and country of tax residence.
• Account & Transaction Data: Unique user identifiers, billing history, session activity, platform preferences, and execution timestamps.
• Technical & Telemetry Data: Internet protocol (IP) address, operating system, browser specifications, hardware architecture, cookie identifiers, and access duration.
• Communications: Records of inquiries, technical support tickets, and correspondence exchanged with our operations center.

3. Lawful Grounds for Processing

We process personal data only when an established lawful basis applies under UK GDPR, specifically:

• Contractual Performance: Necessary to initialize, configure, and maintain your account and platform analytical features.
• Legal and Regulatory Compliance: Fulfilling our obligations regarding fraud prevention, anti-money laundering (AML) directives, and statutory bookkeeping.
• Legitimate Business Interests: Safeguarding network infrastructure, preventing platform abuse, refining machine-learning predictive models, and enhancing algorithmic throughput.
• Consent: Where you have granted explicit consent for direct marketing communications, which may be withdrawn at any time.

4. How We Utilize Your Information

The information collected is used for specified and explicit business purposes:

• To provision, operate, calibrate, and troubleshoot our algorithmic signal engines and quantitative dashboard.
• To secure our network against unauthorized intrusions, bot attacks, and fraudulent access attempts.
• To provide technical and operational support upon customer request.
• To issue critical security updates, service bulletins, and administrative alerts.

5. Information Sharing and Disclosure

Sereno Medranca does not sell, rent, or trade your personal information to commercial third parties. We may disclose personal data to select entities under strict confidentiality agreements:

• Infrastructure & Hosting Providers: Cloud storage vendors, database hosting facilities, and high-performance computing centers operating under data processing agreements.
• Regulatory and Law Enforcement Authorities: When required by statutory process, court order, or binding subpoena issued by competent UK judicial authorities.
• Professional Advisors: Legal counsel, auditors, and financial advisors bound by strict professional duties of confidentiality.

6. Cross-Border Data Transfers

Where personal data is transferred outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are implemented in compliance with UK data protection regulations. These measures include International Data Transfer Agreements (IDTAs), the UK Addendum to the EU Standard Contractual Clauses (SCCs), or adequacy decisions recognized by the Information Commissioner's Office (ICO).

7. Data Retention Periods

We retain your personal data only as long as necessary to fulfill the purposes for which it was gathered, including satisfying legal, tax, accounting, or security requirements. When data is no longer necessary, it is securely expunged or irreversibly anonymized in accordance with industry best practices.

8. Your Rights Under UK GDPR

Subject to applicable legal qualifications, you hold enforceable rights concerning your personal information:

• Right of Access: Request a copy of the personal data held about you.
• Right to Rectification: Request correction of inaccurate or incomplete records.
• Right to Erasure: Request the deletion of your personal records ("right to be forgotten").
• Right to Restrict Processing: Request the suspension of active processing of personal records under defined circumstances.
• Right to Data Portability: Obtain your data in a structured, machine-readable format.
• Right to Object: Contest data processing based upon legitimate business interests or direct marketing initiatives.

9. Cookie Policy Overview

Our website utilizes strictly necessary technical cookies to facilitate secure sessions and maintain essential platform functionality. We may also deploy analytical cookies to compile anonymous metrics on visitor engagement and page performance. You may control cookie behaviors via your browser settings at any time.

10. Data Protection Officer and Inquiries

To exercise your rights or submit a privacy query, please reach out to our appointed Data Protection Officer:

Sereno Medranca Data Governance Office
Corn Street 142, WC1V 6AA Manchester, GB
Email: [email protected]
Telephone: +44 20 7946 1848